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Australian Institute of Business:9023CB - Consumer Behaviour
Australian National University (ANU):MKTG7023 - Services Marketing
Australian National University (ANU):MKTG7050 - Consumer Behaviour And Analysis
Deakin University:MMK266 - Consumer Behaviour
Macquarie University:MKTG203 - Consumer Behaviour
Macquarie University:MKTG815 - Consumer Behaviour
Murdoch University:BUS299 - Consumer Behaviour
RMIT University:MKTG1101 - Consumer Behavior
University of New England (UNE):MM311 - Consumer Behaviour
University of Newcastle:GSBS6013 - Customer Decision Making & Behaviour
University of Technology Sydney (UTS):24710 - Buyer Behaviour
University of Wollongong:MARK217 - Consumer Behaviour
University of Wollongong:MARK301 - Internet Applications for Marketing
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.
In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making.
The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.