Your cart is empty
Consumer Behaviour (RLE Consumer Behaviour)
Details
Description
Description| Publisher | Taylor and Francis |
| Author(s) | Gordon Foxall |
| Subtitle | A Practical Guide |
| Published | 23rd November 2016 |
| Related course codes |
A Practical Guide
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Translation missing: en.general.search.loading