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Consumer Research

Stephen Brown, Darach Turley · ISBN 9780415156844
Consumer Research | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor & Francis
Author(s) Stephen Brown / Darach Turley
Subtitle Postcards From the Edge
Edition 1
Published 18th December 1997
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Postcards From the Edge

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Translation missing: en.general.search.loading