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Contemporary Strategic Management

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  • Author(s)Robert M. Grant / Bella Butler / Stuart Orr / Peter Murray
  • Edition2
  • Published1st August 2013
  • PublisherJohn Wiley & Sons Australia
  • ISBN
  • University course code
Strategic management encourages us to consider all of the
opportunities available to us and to be

creative in the decisions we make. Strategic management, through
its broad and encompassing nature,

can be applied to improving outcomes in our daily lives, work or
study and organisations of any size;

even clubs, associations and charities.

This 2nd edition of Contemporary Strategic Management: An
Australasian Perspective considers strategic

management from a fundamental perspective ? the philosophy
that strategy can be used to increase

the success and value created by any type of human endeavour. The
text takes Robert Grant?s razor

sharp focus on competitive advantage and applies it in a concise,
engaging and accessible format for

students in Australia, New Zealand and our neighbouring

The author team has refined the 2nd edition to present clear,
comprehensive coverage of core topics

and concepts in business strategy. With a focus on globalisation,
ethics, sustainability and the rise of

social media, the text presents real world examples and insightful
grounding theory with equal aplomb.

The diversity of the new accompanying cases attests to the approach
of the Australasian edition. From

the evolution of Facebook to the grounding of Qantas; the ferocity
of Australian supermarket wars to

controversial Chinese bids for NBN contracts, students will relish
the opportunity to analyse the full

spectrum of organisations with a view to strategically defining
their own professional futures.
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