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Corporate Reputation, Brand and Communication

Stuart Roper, Chris Fill · ISBN 9780273727590
Corporate Reputation, Brand and Communication | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education UK
Author(s) Stuart Roper / Chris Fill
Edition 1
Published 9th February 2012
Related course codes 7001MKT - Corporate Communications

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

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