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Corporate Social Responsibility, Sustainability and Public Relations

Donnalyn Pompper · ISBN 9781138743502
Corporate Social Responsibility, Sustainability and Public Relations | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Donnalyn Pompper
Subtitle Negotiating Multiple Complex Challenges
Published 13th April 2017
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Negotiating Multiple Complex Challenges

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

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