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Corporate Strategic Communication | Zookal Textbooks | Zookal Textbooks
  • Author(s) Richard Stanton
  • Edition1
  • Published10142016
  • PublisherSpringer Nature
  • ISBN9781137544094
This book provides readers with the tools needed to understand successful communication strategy and how to implement it. It uses global case studies to link theory and models with real world practice

Corporate Strategic Communication

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  • Author(s) Richard Stanton
  • Edition1
  • Published10142016
  • PublisherSpringer Nature
  • ISBN9781137544094
This book provides readers with the tools needed to understand successful communication strategy and how to implement it. It uses global case studies to link theory and models with real world practice
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