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Creating a Business
Details
Description
Description| Publisher | Taylor and Francis |
| Author(s) | Jenny van Sten-van't Hoff |
| Published | 9th December 2016 |
| Related course codes |
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined.
Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
Translation missing: en.general.search.loading