Creative Strategy in Advertising | Zookal Textbooks | Zookal Textbooks

Creative Strategy in Advertising

Format
In stock

Leaves in 1-2 business days

$143.95 $182.95 Save $39.00
or 4 payments of $35.98 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

NEW PRICE

$129.56 + free shipping

(10% off - save $14.40)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($129.56 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s)A. Jerome Jewler / Bonnie Drewniany
  • Edition11
  • Published1st January 2013
  • PublisherCengage Learning
  • ISBN9781133307266
  • University course codes
    • Open Universities:ADV20002
    • University of New South Wales (UNSW):MDIA2005 - Advertising: The Creative Dimensions
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
translation missing: en.general.search.loading