close
Cross-Cultural Selling For Dummies | Zookal Textbooks | Zookal Textbooks
  • Author(s) Michael Soon Lee / Ralph R. Roberts
  • Edition1
  • Published31st October 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470377017
Want to reach out to multicultural customers? Cross-Cultural
Selling For Dummies
is packed with everything you need to know
to tap into multicultural markets, from establishing solid
relationships to adapting your advertising to meeting the needs of
your new clientele. You?ll acquire key cross-cultural skills
and build a coordinated effort that engages all aspects of your
business.

This practical, easy-to-understand guide shows you how to
measure the purchasing power of other cultures and change the way
you market to them. You?ll learn how to do multicultural
research, develop a marketing campaign with wide appeal, pick the
right media, tune your materials to the market, and establish a
presence in the community. You?ll find tips on identifying
generational differences with in a culture, pronouncing names
correctly, and determining customer motivation. Discover how
to:



  • Reach out to multicultural customers

  • Develop strong relationships

  • Adapt your sales presentations and techniques

  • Clear language barriers

  • Boost your street cred

  • Present appealing financing options

  • Create a foundation for long-term success

  • Handle negotiations with skilled hagglers

  • Recognize and overcome objections

  • Adopt techniques to close the sale

  • Create a strong referral base

  • Avoid cultural conflicts

  • Maintain a diverse sales team


You can realize the incredible untapped potential of the
multicultural market to send your sales soaring and your profits
off the charts. Cross-Cultural Selling For Dummies shows you
how!

Cross-Cultural Selling For Dummies

Format
In stock at supplier

Leaves in 6-14 business days

$28.61 $36.95 Save $8.34
or 4 payments of $7.15 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

NEW PRICE

$25.75 + free shipping

(10% off - save $2.86)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($25.75 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s) Michael Soon Lee / Ralph R. Roberts
  • Edition1
  • Published31st October 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470377017
Want to reach out to multicultural customers? Cross-Cultural
Selling For Dummies
is packed with everything you need to know
to tap into multicultural markets, from establishing solid
relationships to adapting your advertising to meeting the needs of
your new clientele. You?ll acquire key cross-cultural skills
and build a coordinated effort that engages all aspects of your
business.

This practical, easy-to-understand guide shows you how to
measure the purchasing power of other cultures and change the way
you market to them. You?ll learn how to do multicultural
research, develop a marketing campaign with wide appeal, pick the
right media, tune your materials to the market, and establish a
presence in the community. You?ll find tips on identifying
generational differences with in a culture, pronouncing names
correctly, and determining customer motivation. Discover how
to:



  • Reach out to multicultural customers

  • Develop strong relationships

  • Adapt your sales presentations and techniques

  • Clear language barriers

  • Boost your street cred

  • Present appealing financing options

  • Create a foundation for long-term success

  • Handle negotiations with skilled hagglers

  • Recognize and overcome objections

  • Adopt techniques to close the sale

  • Create a strong referral base

  • Avoid cultural conflicts

  • Maintain a diverse sales team


You can realize the incredible untapped potential of the
multicultural market to send your sales soaring and your profits
off the charts. Cross-Cultural Selling For Dummies shows you
how!

translation missing: en.general.search.loading