Customer Experience For Dummies | Zookal Textbooks | Zookal Textbooks
  • Author(s) Roy Barnes / Bob Kelleher
  • Edition1
  • Published7th November 2014
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118725603
Gain, engage, and retain customers with positive experiences

A positive customer experience is absolutely essential to
keeping your business relevant. Today's business owners need to
know how to connect and engage with their customers through a
variety of different channels, including online reviews and word of
mouth. Customer Experience For Dummies helps you listen to
your customers and offers friendly, practical, and
easy-to-implement solutions for incorporating customer engagement
into your business plans and keep the crowds singing your
praises.


The book will show you simple and attainable ways to increase
customer experience and generate sales growth, competitive
advantage, and profitability. You'll get the know-how to
successfully optimize social media to create more loyal customers,
provide feedback that keeps them coming back for more, become a
trustworthy and transparent entity that receives positive reviews,
and so much more.



  • Gives you the tools you need to target customers more
    precisely

  • Helps you implement new social and mobile strategies

  • Shows you how to generate and maintain customer loyalty in
    order to achieve success through multiple channels

  • Explains how a fully-engaged customer can help you outperform
    the competition

  • Learn how to respond effectively to customer feedback


Your brand's reputation and success is your lifeblood, and
Customer Experience For Dummies shows you how to stay
relevant, add value, and win and retain customers.

Customer Experience For Dummies

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  • Author(s) Roy Barnes / Bob Kelleher
  • Edition1
  • Published7th November 2014
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118725603
Gain, engage, and retain customers with positive experiences

A positive customer experience is absolutely essential to
keeping your business relevant. Today's business owners need to
know how to connect and engage with their customers through a
variety of different channels, including online reviews and word of
mouth. Customer Experience For Dummies helps you listen to
your customers and offers friendly, practical, and
easy-to-implement solutions for incorporating customer engagement
into your business plans and keep the crowds singing your
praises.


The book will show you simple and attainable ways to increase
customer experience and generate sales growth, competitive
advantage, and profitability. You'll get the know-how to
successfully optimize social media to create more loyal customers,
provide feedback that keeps them coming back for more, become a
trustworthy and transparent entity that receives positive reviews,
and so much more.



  • Gives you the tools you need to target customers more
    precisely

  • Helps you implement new social and mobile strategies

  • Shows you how to generate and maintain customer loyalty in
    order to achieve success through multiple channels

  • Explains how a fully-engaged customer can help you outperform
    the competition

  • Learn how to respond effectively to customer feedback


Your brand's reputation and success is your lifeblood, and
Customer Experience For Dummies shows you how to stay
relevant, add value, and win and retain customers.

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