Data Driven Marketing For Dummies | Zookal Textbooks | Zookal Textbooks
  • Author(s) David Semmelroth
  • Edition1
  • Published27th September 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118615843
Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating.
Companies need to embrace big data and make it work harder to help
them sell and market their products. Successful data analysis can
help marketing professionals spot sales trends, develop smarter
marketing campaigns, and accurately predict customer loyalty.
Data Driven Marketing For Dummies helps companies use
all the data at their disposal to make current customers more
satisfied, reach new customers, and sell to their most important
customer segments more efficiently.



  • Identifying the common characteristics of customers who buy the
    same products from your company (or who might be likely to leave
    you)

  • Tips on using data to predict customer purchasing behavior
    based on past performance

  • Using customer data and marketing analytics to predict when
    customers will purchase certain items

  • Information on how data collected can help with merchandise
    planning

  • Breaking down customers into segments for easier market
    targeting

  • Building a 360 degree view of a customer base


Data Driven Marketing For Dummies assists marketing
professionals at all levels of business in accelerating sales
through analytical insights.

Data Driven Marketing For Dummies

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  • Author(s) David Semmelroth
  • Edition1
  • Published27th September 2013
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118615843
Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating.
Companies need to embrace big data and make it work harder to help
them sell and market their products. Successful data analysis can
help marketing professionals spot sales trends, develop smarter
marketing campaigns, and accurately predict customer loyalty.
Data Driven Marketing For Dummies helps companies use
all the data at their disposal to make current customers more
satisfied, reach new customers, and sell to their most important
customer segments more efficiently.



  • Identifying the common characteristics of customers who buy the
    same products from your company (or who might be likely to leave
    you)

  • Tips on using data to predict customer purchasing behavior
    based on past performance

  • Using customer data and marketing analytics to predict when
    customers will purchase certain items

  • Information on how data collected can help with merchandise
    planning

  • Breaking down customers into segments for easier market
    targeting

  • Building a 360 degree view of a customer base


Data Driven Marketing For Dummies assists marketing
professionals at all levels of business in accelerating sales
through analytical insights.

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