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Data Driven Marketing For Dummies
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | David Semmelroth |
| Edition | 1 |
| Published | 27th September 2013 |
| Related course codes |
Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating.
Companies need to embrace big data and make it work harder to help
them sell and market their products. Successful data analysis can
help marketing professionals spot sales trends, develop smarter
marketing campaigns, and accurately predict customer loyalty.
Data Driven Marketing For Dummies helps companies use
all the data at their disposal to make current customers more
satisfied, reach new customers, and sell to their most important
customer segments more efficiently.
- Identifying the common characteristics of customers who buy the
same products from your company (or who might be likely to leave
you) - Tips on using data to predict customer purchasing behavior
based on past performance - Using customer data and marketing analytics to predict when
customers will purchase certain items - Information on how data collected can help with merchandise
planning - Breaking down customers into segments for easier market
targeting - Building a 360 degree view of a customer base
Data Driven Marketing For Dummies assists marketing
professionals at all levels of business in accelerating sales
through analytical insights.
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