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Data Mining Techniques

Gordon S. Linoff, Michael J. A. Berry · ISBN 9780470650936
Data Mining Techniques | Zookal Textbooks | Zookal Textbooks
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$82.95
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Publisher John Wiley & Sons Inc (US)
Author(s) Gordon S. Linoff / Michael J. A. Berry
Subtitle For Marketing, Sales, and Customer Relationship Management
Edition 3
Published 25th March 2011
Related course codes

For Marketing, Sales, and Customer Relationship Management

The leading introductory book on data mining, fully updated and
revised!

When Berry and Linoff wrote the first edition of Data Mining
Techniques
in the late 1990s, data mining was just starting to
move out of the lab and into the office and has since grown to
become an indispensable tool of modern business. This new
edition?more than 50% new and revised? is a
significant update from the previous one, and shows you how to
harness the newest data mining methods and techniques to solve
common business problems. The duo of unparalleled authors share
invaluable advice for improving response rates to direct marketing
campaigns, identifying new customer segments, and estimating credit
risk. In addition, they cover more advanced topics such as
preparing data for analysis and creating the necessary
infrastructure for data mining at your company. 



  • Features significant updates since the previous edition and
    updates you on best practices for using data mining methods and
    techniques for solving common business problems

  • Covers a new data mining technique in every chapter along with
    clear, concise explanations on how to apply each technique
    immediately

  • Touches on core data mining techniques, including decision
    trees, neural networks, collaborative filtering, association rules,
    link analysis, survival analysis, and more

  • Provides best practices for performing data mining using simple
    tools such as Excel


Data Mining Techniques, Third Edition covers a new data
mining technique with each successive chapter and then demonstrates
how you can apply that technique for improved marketing, sales, and
customer support to get immediate results.

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