How to Create Structured Networks

'Goold and Campbell, leading thinkers on corporate-level strategy,
have turned their attention to corporate-level organization design.
They bring a rigor to this topic that will help managers wrestling
with multiple reporting dimensions, decentralization and cross-unit
co-ordination.' Professor Gary Hamel, London Business School.
Author of Competing for the Future and Leading the
Revolution.

'Campbell and Goold are renowned for discovering entirely new and
useful dimensions to seemingly familiar business issues. This book
is another shining example. It allows executives to replace
politics and personality as the rationales for an organizational
design with clear, effective logic and experience.' Thomas H.
Davenport, Director, Accenture Institute for Strategic Change.
Author of Process Innovation and Working Knowledge.

'A "must read" for managers and consultants. Redesigning the
organization is the most powerful and fastest means for aligning
decisions and behavior with strategic objectives. Goold and
Campbell provide the best and most comprehensive framework for
developing and testing the validity of an organizational structure
I have seen in recent years. Based on years of research and
experience they offer clear principles and a process to guide
managers in the many design decisions and trade-offs involved in
developing a more effective organization.' Professor Michael Beer,
Harvard Business School. Author of The Critical Path to Corporate
Renewal.

'Books on organization design tend to fall into one of two
categories: those that provide interesting concepts but not help on
how to implement them and those that are full of check lists on
implementation, based on sterile and over-simplified ideas. Michael
Goold and Andrew Campbell have written perhaps the finest example
of an exception I have ever seen - a very practical book, with
detailed guidelines on implementation, yet based on a rich and
sophisticated understanding of the real challenges of organization
design. It will be of immense use to all careful readers.'
Professor Sumantra Ghoshal, London Business School. Author of The
Individualized Corporation and Managing Across Borders.

'As companies search for all sources of competitive advantage, many
are discovering that the ability to organize and execute complex
strategies is an important one. Campbell and Goold have again
provided us with a good process through which leaders can give
organizing its deserved focus.' Professor Jay Galbraith, author of
Designing the Global Corporation.

'Campbell and Goold bring much needed clarity and precision to the
language of organizational design and show how this can help
managers avoid the misunderstandings and differing interpretations
that frequently undermine new organization structures.' Paul
Coombes, Director, Organization Practice Area, McKinsey &
Company.

'Organization change is close to the top of many companies'
agendas. Goold and Campbell's book equips you with ideas and
frameworks to take on the journey. The real-world examples help
make it both pragmatic and readable.' Steve Russell, Chief
Executive, The Boots Company plc.

'An impressive work. The taxonomy of organizational units and
organigram symbols will be especially useful to managers working on
structures.' Philip Sadler, Patron, The Centre for Tomorrow's
Company. Author of The Seamless Organization.

'Incredibly relevant in helping to pull together a complicated
structure based around the dimensions of channels, products,
customers and geography - immensely clear and valuable.' David
Roberts, Chief Executive, Personal Financial Services, Barclays
plc.

'A welcome breakthrough in designing more effective corporate
organization structures. The nine design tests of Goold and
Campbell are a valuable addition to an otherwise sparse toolkit.'
Jim Haymaker, Vice President, Strategy & Business Development,
Cargill Inc.

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