Digital and Social Media Marketing | Zookal Textbooks | Zookal Textbooks

Digital and Social Media Marketing

In stock

Leaves in 1-2 business days

$82.90 $98.99 Save $16.09
or 4 payments of $20.72 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 


$74.61 + free shipping

(10% off - save $8.29)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($74.61 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

  • Author(s)Heinze / Aleksej; Fletcher / Gordon; Rashid / Tahir; Cruz / Ana
  • Edition
  • Published2016-11-28
  • Publishertaylorfrancis
  • ISBN9781138917910
  • University course codes
    • Central Queensland University:DGTL12007 - Digital Communications Management
    • Charles Sturt University:MKT525 - Electronic Marketing

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade.

Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption.

Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community.

This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

translation missing: