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Digital Business and E-Commerce Management
Details
Description
Description| Publisher | Pearson Education UK |
| Author(s) | David Chaffey / Tanya Hemphill / David Edmundson-Bird |
| Edition | 7 |
| Published | 13th June 2019 |
| Related course codes | JNB738 E-commerce Logistics Management |
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
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