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Publisher | SAGE Publications Ltd |
Author(s) | Annmarie Hanlon |
Subtitle | Strategic Planning & Integration |
Edition | 2 |
Published | 4th February 2022 |
Related course codes | BUSN3027 Digital Marketing and Analysis, MARK5080 eMarketing |
Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.