A Proven System to Drive Breakthrough Creativity

We live in an era when business cycles are measured in months,
not years. The only way to sustain long term innovation and growth
is through creativity-at all levels of an organization.
Disciplined Dreaming shows you how to create profitable new
ideas, empower all your employees to be creative, and sustain your
competitive advantage over the long term. Linkner distills his
years of experience in business and jazz ? as well as
hundreds of interviews with CEOs, entrepreneurs, and artists
? into a 5-step process that will make creativity easy for
you and your organization. The methodology is simple, backed by
proven results.

• 
  
  Empowers individuals, teams, and organizations to meet
  creative challenges posed by the marketplace
  
  


• 
  
  Turns the mystery of creativity into a simple-to-use
  process
  
  


• 
  
  Shows how creativity can be used for everything from
  innovative, game-shifting breakthroughs to incremental advances and
  daily improvements to business processes
  
  


• 
  
  Offers dozens of practical exercises, thought-starters,
  workouts to grow "creative muscles," and case studies
  
  

Disciplined Dreaming shows even the stuffiest corporate
bureaucracies how to cultivate creativity in order to become more
competitive in today's shifting marketplace.

?       #4 New York
Times Best Seller (Advice, How-To and Miscellaneous)

?       #8 New
York Times Best Seller (Hardcover Business)

?       #2 Wall Street
Journal Best Seller (Hardcover Business)

?       #9 Wall Street
Journal Best Seller (Hardcover Nonfiction)

?       #9 Washington
Post Best Seller (Hardcover Nonfiction)

?       #1 USA
Today Best Seller (Money)

?       #10
Entertainment Weekly Best Seller (Hardcover
Nonfiction)

?       #10 Publishers
Weekly Bestseller (Hardcover Nonfiction)