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E-Marketing

Stephen Dann; Susan Dann · ISBN 9780230364738
E-Marketing | Zookal Textbooks | Zookal Textbooks
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Publisher Bloomsbury UK
Author(s) Stephen Dann; Susan Dann
Edition 1
Published 2017-09-16
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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Translation missing: en.general.search.loading