E-Marketing | Zookal Textbooks | Zookal Textbooks
  • Author(s) Stephen Dann; Susan Dann
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9780230203969
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

E-Marketing

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  • Author(s) Stephen Dann; Susan Dann
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9780230203969
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
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