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E-marketing

Judy Strauss, Frost Raymond D., Alexa Fox · ISBN 9781138588363
E-marketing | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Judy Strauss / Frost Raymond D. / Alexa Fox
Subtitle International Student Edition
Edition 8
Published 19th October 2018
Related course codes

International Student Edition


E-Marketing

is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".



The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.



‘Success stories’, ‘trend impact’, and ‘let’s get technical’ boxes, as well as online activities at the end of each chapter provide students with everything they need to be successful in creating and executing a winning digital marketing strategy.

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