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E-marketing
Details
Description
Description| Publisher | Taylor and Francis |
| Author(s) | Raymond D. Frost / Alexa Fox / Judy Strauss |
| Edition | 8 |
| Published | 1st October 2018 |
| Related course codes |
E-Marketing
is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape is constantly and rapidly changing, and the book is structured to encourage students to explore the digital space, and to think critically about their own online behavior.
"Success stories," "trend impact," and "let’s get technical" boxes, as well as online activities at the end of each chapter provide undergraduate students with everything they need to be successful in creating and executing a winning digital marketing strategy.
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