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Economics of Strategy

David Dranove, David Besanko, Mark Shanley, Scott Schaefer · ISBN 9781119042310
Economics of Strategy | Zookal Textbooks | Zookal Textbooks
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$190.95
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Publisher John Wiley & Sons Inc (US)
Author(s) David Dranove / David Besanko / Mark Shanley / Scott Schaefer
Edition 7
Published 17th July 2015
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This text is an unbound, three hole punched version. Access to WileyPLUS sold separately.


Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. 

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