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Electronic Commerce 2012, Global Edition

Efraim Turban, David King · ISBN 9780273761341
Electronic Commerce 2012, Global Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Efraim Turban / David King
Edition 7
Published 22nd December 2011
Related course codes 304ECOM - E-Commerce, OPS802 - Operations Management

For undergraduate and graduate electronic commerce courses.


 


Explore the many aspects of electronic commerce through a managerial perspective.


 


Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.


 

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