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Electronic Commerce

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  • Author(s)Gary Schneider / Charles McCormick / Bryant Chrzan
  • Edition12
  • Published26th February 2016
  • PublisherCengage Learning
  • ISBN
  • University course codes
    • Curtin University:ACCT2004 - Accounting Technologies
    • Kings Own Institute (KOI):ICT274 - Electronic Commerce
    • Southern Cross University:ISY10058 - Electronic Commerce Systems
    • University of Canberra (UOC):11205 - Global E-Business
    • University of Canberra (UOC):6363 - Global E-business
    • University of Southern Queensland (USQ):CIS1101
    • University of Western Australia:EBUS5504 - Electronic Business
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing 'Learning From Failure' segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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