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The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Is today's All-Volunteer Force still "This Man's Army"? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is today's military man? What kind does the military want him to be?In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlyingThe Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force
Is today's All-Volunteer Force still "This Man's Army"? In a nation that has seen the rise of feminism, the decline of blue-collar employment, military defeat in Vietnam, and a general upheaval of traditional gender norms, what kind of man is today's military man? What kind does the military want him to be?In Enlisting Masculinity, Melissa Brown asks whether appeals to and constructions of masculinity remain the underlying