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Entrepreneurship and Effective Small Business Management, Global Edition
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Description
Description| Publisher | Pearson Education Heg USA |
| Author(s) | Norman Scarborough / Jeffrey R. Cornwall |
| Edition | 11 |
| Published | 17th July 2014 |
| Related course codes |
For undergraduate and graduate courses in entrepreneurship and/or small business management.
Discover how to successfully launch and manage a small business.
Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
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