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Essential Marketing Skills

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  • Author(s)Rix, Peter
  • Edition
  • Published30th September 2002
  • PublisherMcGraw-Hill Education / Australia
  • ISBN
  • University course code

Peter Rixs Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach.

Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.

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