| Zookal Textbooks

Essential Marketing Skills

Format
In stock at supplier

Leaves in 6-14 business days

$52.78 $64.96 Save $12.18
or 4 payments of $13.19 with Zookal accepts Afterpay
-
+
  • Author(s)Rix, Peter
  • Edition
  • Published30th September 2002
  • PublisherMcGraw-Hill Education / Australia
  • ISBN
  • University course code


Peter Rixs Essential Marketing Skills is a new text for non marketing students who do not need the depth or detail supplied in the full edition of Peters Marketing: A Practical Approach.


Real world case studies and exercises are the Rix trademark. This new text takes the practical approach that ensured Peter's other text became an award-winning bestseller. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Fully supported by a comprehensive and dedicated website, this text comes with an Online Learning Center for students and teachers, as well as a range of teacher resources.

translation missing: en.general.search.loading