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Essentials of Global Marketing

Svend Hollensen · ISBN 9780273756545
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Publisher Pearson Education UK
Author(s) Svend Hollensen
Edition 2
Published 17th July 2012
Related course codes ENT405 - unknown

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

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