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Essentials of Intellectual Property

Alexander I. Poltorak, Paul J. Lerner · ISBN 9780470888506
Essentials of Intellectual Property | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Alexander I. Poltorak / Paul J. Lerner
Subtitle Law, Economics, and Strategy
Edition 2
Published 10th February 2011
Related course codes

Law, Economics, and Strategy

The definitive primer on intellectual property for business
professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world
examples, exhibits, and best practices, the Second Edition
of this handy and concise paperback will help you stay up to date
on the newest thinking, strategies, developments, and case law in
intellectual property.



  • Presents fundamentals of patents, trademarks, copyrights, trade
    secrets and other less-know forms of IP, such as registered design
    and mask works

  • Covers important concepts such as IP strategy, protection,
    audits, valuation, management, and competitive intelligence

  • Offers an introduction to IP licensing and enforcement

  • Now features discussion of critical precedent-setting recent IP
    cases and proposed patent reform


Providing business professionals and IP owners with in-depth
knowledge of this extremely important subject, this book helps
those new to this field gain a better understanding and
appreciation for the results of their creative abilities.

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