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Essentials of Marketing

Jim Blythe, Jane Martin · ISBN 9781292244105
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Publisher Pearson Education UK
Author(s) Jim Blythe / Jane Martin
Edition 7
Published 16th April 2019
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Essentials of Marketing, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
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