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Essentials of Research Design and Methodology | Zookal Textbooks | Zookal Textbooks
  • Author(s) Geoffrey R. Marczyk / David DeMatteo / David Festinger
  • Edition1
  • Published16th February 2005
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780471470533
Master the essential skills for designing and conducting a
successful research project



Essentials of Research Design and Methodology contains practical
information on how to design and conduct scientific research in the
behavioral and social sciences. This accessible guide covers basic
to advanced concepts in a clear, concrete, and readable
style.



The text offers students and practitioners in the behavioral
sciences and related disciplines important insights into
identifying research topics, variables, and methodological
approaches. Data collection and assessment strategies,
interpretation methods, and important ethical considerations also
receive significant coverage in this user-friendly guide.
Essentials of Research Design and Methodology is the only available
resource to condense the wide-ranging topics of the field into a
concise, accessible format for handy and quick reference.



As part of the Essentials of Behavioral Science series, this book
offers a thorough review of the most relevant topics in research
design and methodology. Each concise chapter features numerous
callout boxes highlighting key concepts, bulleted points, and
extensive illustrative material, as well as "Test Yourself"
questions that help you gauge and reinforce your grasp of the
information covered.

Essentials of Research Design and Methodology

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  • Author(s) Geoffrey R. Marczyk / David DeMatteo / David Festinger
  • Edition1
  • Published16th February 2005
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780471470533
Master the essential skills for designing and conducting a
successful research project



Essentials of Research Design and Methodology contains practical
information on how to design and conduct scientific research in the
behavioral and social sciences. This accessible guide covers basic
to advanced concepts in a clear, concrete, and readable
style.



The text offers students and practitioners in the behavioral
sciences and related disciplines important insights into
identifying research topics, variables, and methodological
approaches. Data collection and assessment strategies,
interpretation methods, and important ethical considerations also
receive significant coverage in this user-friendly guide.
Essentials of Research Design and Methodology is the only available
resource to condense the wide-ranging topics of the field into a
concise, accessible format for handy and quick reference.



As part of the Essentials of Behavioral Science series, this book
offers a thorough review of the most relevant topics in research
design and methodology. Each concise chapter features numerous
callout boxes highlighting key concepts, bulleted points, and
extensive illustrative material, as well as "Test Yourself"
questions that help you gauge and reinforce your grasp of the
information covered.
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