What They Are, How They Work, and Simple Strategies for Successful Long-Term Investing

"As the title of the book suggests, ETFs are going to be an
increasingly important reality for a broad class of investors in
coming years. This book offers the reader real understanding of
this growing force in our economic lives."

?Robert J. Shiller, Arthur M. Okun Professor of Economics at
Yale University, Co-founder and Chief Economist at MacroMarkets
LLC

"ETFs for the Long Run is a fascinating read. A seasoned
financial industry journalist, Lawrence Carrel does an excellent
job of highlighting exchange traded funds' meteoric rise in
popularity over the last few years. A terrific book for anyone
looking to grasp the ABCs of ETF investing."

?Jerry Moskowitz, President, FTSE Americas Inc.

"ETFs for the Long Run provides a unique combination of a
detailed history of the development of ETFs, a clear explanation of
the sophisticated mechanics of ETFs, an assessment of investors'
choices amongst this dynamic product area, and unbiased
recommendations for appropriate portfolio allocation to these
efficient investment tools. Lawrence Carrel has done investors and
the industry a great service in pulling these four elements
together in a highly readable and often entertaining book.

?Steven Schoenfeld, Chief Investment Officer, Global
Quantitative Management, Northern Trust, and Editor, Active
Index Investing

Despite the incredible growth of exchange-traded funds (ETFs)
and the fact they've been on the market for fifteen years, some
investors are still either unaware of the effectiveness of ETFs or
unsure of how to use them in their investment endeavors.

That's why respected ETF expert and journalist Lawrence Carrel
has written ETFs for the Long Run. Filled with in-depth
insights and practical advice, this reliable resource puts ETFs in
perspective and reveals how they can help you profit in both up and
down markets.

Page by page, Carrel takes you through the ins and outs of ETFs,
including their history, the tax benefits and minimal charges
associated with them, and the fundamental differences between ETFs
and other types of investments. He also provides you with the
resources and tools needed to trade ETFs and build your own ETF
portfolio.

You may have heard about ETFs while researching other
investments or speaking with an investment advisor. If you want to
learn more about them, this book will provide you with a clear
understanding of what ETFs are, how they work, and how they can be
used to create a low-cost, liquid, and diversified portfolio.