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Europe and the Japanese Challenge
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Description| Publisher | Oxford University Press UK |
| Author(s) | Mark Mason |
| Subtitle | The Regulation of Multinationals in Comparative Perspective |
| Published | 1st October 1997 |
| Related course codes |
The Regulation of Multinationals in Comparative Perspective
Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this international business activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies? To answer these questions, MarkMason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government
by contrasting case studies in three key sectorsthe automobile industry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period. This book will be essential reading for anyone interested in international business history, Japanese investment policies, international trade, corporate strategy, and government-industry relations.
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