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  • Author(s) Johnny Allen / William O'Toole / Robert Harris / Ian McDonnell
  • Edition5
  • Published1st September 2010
  • PublisherJohn Wiley & Sons Australia
  • ISBN9781742164618
  • University course codes
    • Australian Institute of Business:718EVEM - Event Management
    • Griffith University:1204HSL - Intro to Event Management
    • Griffith University:2219THS - Event Management Principles
    • JMC Academy:ENT408 - unknown
    • La Trobe University:THS3SCE - Sustainable Community Events
    • Macleay College:CSM213 - Specialisation: Commercial & Stakeholder Management
    • Macleay College:DIT102 - Specialisation: Design
    • Macleay College:DIT112 - Specialisation: Design
    • Macleay College:IEM101 - Specialisation: Introduction to Event Management
    • Macleay College:IEM111 - Specialisation: Introduction to Event Management
    • Macleay College:PRI215 - Specialisation: Policy
    • Macleay College:SPEC-EM1 - Event Management Level
    • Macleay College:SPEC-EM3 - Event Management Level 3
    • Southern Cross University:MNG00421 - Event Management
    • Southern Cross University:MNG10228 - Project Management For Conventions Event
    • Swinburne University of Technology:PUB30001 - Events Management
    • University of Newcastle:TOUR3002 - Festival & Event Planning
    • University of Notre Dame:BS200 - Events Management
    • University of Queensland:EVNT3003 - Event Operations Management
    • University of Queensland:EVNT7053 - Event Design
    • University of South Australia:HS7600 - Foundations Of Event Management
    • University of South Australia:TOUR 2009 - Foundations Of Event Management
    • University of Technology Sydney (UTS):21638 - Event Creation Lab (Capstone)
    • University of Technology Sydney (UTS):21640 - Event Management
    • University of Technology Sydney (UTS):27727 - Event Concepts & Contexts
    • University of the Sunshine Coast:TSM314 - Event Management
    • University of Western Sydney (UWS):200742 - Sport and Hospitality Event Management
    • Victoria University:AHS2300 - Sport Event Management
Festival and Special Event Management, 5th
edition
continues the comprehensive overview of the theory
and procedures associated with festivals and special events
established in previous editions. The new edition of this
market-leading text introduces developments and professional tools,
and considers the globalisation and subsequent internationalisation
of event management.




The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.

Festival and Special Event Management

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  • Author(s) Johnny Allen / William O'Toole / Robert Harris / Ian McDonnell
  • Edition5
  • Published1st September 2010
  • PublisherJohn Wiley & Sons Australia
  • ISBN9781742164618
  • University course codes
    • Australian Institute of Business:718EVEM - Event Management
    • Griffith University:1204HSL - Intro to Event Management
    • Griffith University:2219THS - Event Management Principles
    • JMC Academy:ENT408 - unknown
    • La Trobe University:THS3SCE - Sustainable Community Events
    • Macleay College:CSM213 - Specialisation: Commercial & Stakeholder Management
    • Macleay College:DIT102 - Specialisation: Design
    • Macleay College:DIT112 - Specialisation: Design
    • Macleay College:IEM101 - Specialisation: Introduction to Event Management
    • Macleay College:IEM111 - Specialisation: Introduction to Event Management
    • Macleay College:PRI215 - Specialisation: Policy
    • Macleay College:SPEC-EM1 - Event Management Level
    • Macleay College:SPEC-EM3 - Event Management Level 3
    • Southern Cross University:MNG00421 - Event Management
    • Southern Cross University:MNG10228 - Project Management For Conventions Event
    • Swinburne University of Technology:PUB30001 - Events Management
    • University of Newcastle:TOUR3002 - Festival & Event Planning
    • University of Notre Dame:BS200 - Events Management
    • University of Queensland:EVNT3003 - Event Operations Management
    • University of Queensland:EVNT7053 - Event Design
    • University of South Australia:HS7600 - Foundations Of Event Management
    • University of South Australia:TOUR 2009 - Foundations Of Event Management
    • University of Technology Sydney (UTS):21638 - Event Creation Lab (Capstone)
    • University of Technology Sydney (UTS):21640 - Event Management
    • University of Technology Sydney (UTS):27727 - Event Concepts & Contexts
    • University of the Sunshine Coast:TSM314 - Event Management
    • University of Western Sydney (UWS):200742 - Sport and Hospitality Event Management
    • Victoria University:AHS2300 - Sport Event Management
Festival and Special Event Management, 5th
edition
continues the comprehensive overview of the theory
and procedures associated with festivals and special events
established in previous editions. The new edition of this
market-leading text introduces developments and professional tools,
and considers the globalisation and subsequent internationalisation
of event management.




The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.

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