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Ford and the Global Strategies of Multinationals

Maria Isabel Studer Noguez · ISBN 9780415205795
Ford and the Global Strategies of Multinationals | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Maria Isabel Studer Noguez
Subtitle The North American Auto Industry
Published 25th October 2001
Related course codes

The North American Auto Industry

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
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