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Foundations of Corporate Success

John Kay   ·  ISBN 9780198287810
Foundations of Corporate Success | Zookal Textbooks | Zookal Textbooks
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Publisher Oxford University Press UK
Author(s) John Kay
Subtitle How Business Strategies Add Value
Published 25th March 1993
Related course codes

How Business Strategies Add Value

A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a ludid and innovative analysis of the source of `competitive advantage'.

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