From Assets to Profits | Zookal Textbooks | Zookal Textbooks
  • Author(s) Bruce Berman
  • SubtitleCompeting for IP Value and Return
  • Edition1
  • Published10th October 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470225387

Competing for IP Value and Return

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

From Assets to Profits

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  • Author(s) Bruce Berman
  • SubtitleCompeting for IP Value and Return
  • Edition1
  • Published10th October 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470225387

Competing for IP Value and Return

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
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