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- Author(s) John Mutz / Katherine Murray
- Edition1
- Published19th February 2010
- PublisherJohn Wiley & Sons Inc (US)
- ISBN9780470568408
The fun and easy way to raise money for your cause
Fundraising For Dummies, 3rd Edition shows you how to
take advantage of the latest strategies and resources available for
raising money through everything from special events to online
donations, in both good and bad economic times. The authors teach
you how to market your organization using the most up-to-date tools
and technologies available through the Internet. This expanded
edition also offers information about philanthropy and tax law.
- Contains new tips and techniques for creating materials that
bring in contributions and support for the more than 1.4 million
charitable and nonprofit organizations in the United States - Explains how to use social media to keep donors and volunteers
engaged through Facebook, LinkedIn, Twitter, and Web
technologies - Covers grassroots online fundraising and how to host big events
on a shoestring budget
You'll also find tips on negotiating without alienating donors
and developing long-term organizational goals. All these strategies
are what makes this resource indispensable!
Fundraising For Dummies
- Author(s) John Mutz / Katherine Murray
- Edition1
- Published19th February 2010
- PublisherJohn Wiley & Sons Inc (US)
- ISBN9780470568408
The fun and easy way to raise money for your cause
Fundraising For Dummies, 3rd Edition shows you how to
take advantage of the latest strategies and resources available for
raising money through everything from special events to online
donations, in both good and bad economic times. The authors teach
you how to market your organization using the most up-to-date tools
and technologies available through the Internet. This expanded
edition also offers information about philanthropy and tax law.
- Contains new tips and techniques for creating materials that
bring in contributions and support for the more than 1.4 million
charitable and nonprofit organizations in the United States - Explains how to use social media to keep donors and volunteers
engaged through Facebook, LinkedIn, Twitter, and Web
technologies - Covers grassroots online fundraising and how to host big events
on a shoestring budget
You'll also find tips on negotiating without alienating donors
and developing long-term organizational goals. All these strategies
are what makes this resource indispensable!
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