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Fundraising Fundamentals
Details
Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | James M. Greenfield |
| Subtitle | A Guide to Annual Giving for Professionals and Volunteers |
| Edition | 1 |
| Published | 11th March 2002 |
| Related course codes |
A Guide to Annual Giving for Professionals and Volunteers
"Fundraising Fundamentals is a practical and valuable resource forfundraising professionals, trustees, philanthropists, and nonprofit
executives who aspire to raise substantial monies for worthy
causes. I have utilized Jim Greenfield's literature in various
fundraising courses . . . my students have benefited from the
theory and substance that Jim so clearly conveys along with
real-life models that can be applied to their respective
organizations."
-Stephen M. Levy, CFRE, President of Levy Philanthropic
Counsel
Former Chair of the Association of Professionals Foundation
Board
Adjunct Professor of Philanthropy, Columbia University
Proven methods and techniques for running a successful annual
giving campaign
Learn how to carry out winning annual giving campaigns that will
help your nonprofit organization grow and increase its financial
resources with Fundraising Fundamentals. Complete with the
essential basics of fundraising and comprehensive enough to help
experienced fundraisers improve their campaigns, this up-to-date
Second Edition features key material on:
* How to find likely first-time donors
* Membership organizations and donor clubs
* Methods of donor renewal, upgrading, and reward
* Recruiting and training volunteer solicitors
* Multimedia and Internet soliciting techniques
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