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Gaining and Sustaining Competitive Advantage, Pearson New International Edition

Jay Barney · ISBN 9781292021454
Gaining and Sustaining Competitive Advantage, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Jay Barney
Edition 4
Published 2nd August 2013
Related course codes

For courses in Graduate Strategic Management.



Gaining and Sustaining Competitive Advantage provides students and practitioners with research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

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