Today, game user research forms an integral component of the development of any kind of interactive entertainment. In the recent years, user research has been enhanced further by the introduction of technology allowing detailed player-game interaction data to be captured across large scales. Today, user research stands as the primary source of business intelligence in the incredibly competitive game industry. The book bridges the current gap of knowledge in game
user research, building the go-to volume for everyone working with games, with an emphasis on those new to the field.