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Global Business Today 5E

Rumintha Wickramasekera, Kim MacKenzie, Cameron Gordon · ISBN 9781760423674
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Publisher McGraw-Hill Education / Australia
Author(s) Rumintha Wickramasekera / Kim MacKenzie / Cameron Gordon
Edition 5
Published 30th September 2019
Related course codes BUSS3103 International Business Environments, IBS100 - Discovering International Business, BUSM1015 Introduction to International Business


We live in a dynamic global environment. Businesses have become increasingly global in the wake of advancements in technology, transportation and the internet. With these new and exciting possibilities come challenges and risks that require a better understanding of international business. Global Business Today: Asia-Pacific Perspective 5e is designed to help students understand the opportunities and difficulties facing businesses in this rapidly changing environment.

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