Your cart is empty
Publisher | Taylor and Francis |
Author(s) | Ilan Alon / Eugene Jaffe / Christiane Prange / Donata Vianelli |
Subtitle | Strategy, Practice, and Cases |
Edition | 3 |
Published | 17th August 2020 |
Related course codes |
Strategy, Practice, and Cases
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:
Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.