close

Global Marketing

Svend Hollensen · ISBN 9781292251806
Global Marketing | Zookal Textbooks | Zookal Textbooks
Out of stock
$113.25  Save $12.90
$100.35
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$74.95
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Pearson Education UK
Author(s) Svend Hollensen
Edition 8
Published 13th January 2020
Related course codes
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Translation missing: en.general.search.loading