Global Television and Film | Zookal Textbooks | Zookal Textbooks
  • Author(s) Colin Hoskins / Stuart McFadyen / Adam Finn
  • SubtitleAn Introduction to the Economics of the Business
  • Edition
  • Published1st December 1997
  • PublisherOxford University Press UK
  • ISBN9780198711476

An Introduction to the Economics of the Business

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of
how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the
tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.

Global Television and Film

Format
In stock at supplier

Leaves in 1-4 weeks

$69.96 $83.95 Save $13.99
or 4 payments of $17.49 with Zookal accepts Afterpay
Add Zookal Study FREE trial and save a further 20% 

NEW PRICE

$55.97 + free shipping

(20% off - save $13.99)

Zookal Study Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 20% off for this item ($55.97 after discount) because you have added Zookal Study Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Zookal Study Premium Free Trial in your bag.

-
+
  • Author(s) Colin Hoskins / Stuart McFadyen / Adam Finn
  • SubtitleAn Introduction to the Economics of the Business
  • Edition
  • Published1st December 1997
  • PublisherOxford University Press UK
  • ISBN9780198711476

An Introduction to the Economics of the Business

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of
how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the
tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.
translation missing: en.general.search.loading