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Google AdWords For Dummies

Howie Jacobson, Joel McDonald, Kristie McDonald · ISBN 9781118115619
Google AdWords For Dummies | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Howie Jacobson / Joel McDonald / Kristie McDonald
Edition 3
Published 18th November 2011
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The fun and friendly guide on getting the most value out of your
AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
practices.



  • Boasts approximately 85 percent updated or new content

  • Updates popular topics such as experiments, ad extensions,
    feeds for e-commerce, mobile advertising, advanced ad writing, and
    more

  • Incorporates changes to the AdWords interfaces

  • Shares best practices in split testing, opt-in landing page
    structure, and ad group structure

  • Reviews new, free tools included in AdWords as well as new and
    improved third-party tools


With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!

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