Details
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Howie Jacobson / Joel McDonald / Kristie McDonald |
| Edition | 3 |
| Published | 18th November 2011 |
| Related course codes |
Google AdWords is a unique tool that allows you to set your own
budget and create ads and choose keywords that are specifically
related to your business. This handy guide walks you through the
newest tips, tricks, and techniques for maximizing your AdWords
campaign. Presenting coverage that is nearly entirely rewritten or
revised, this practical guide adds chapters on topics such as ad
extensions, feeds for e-commerce, mobile advertising, advanced ad
writing, and the new Google display network. In addition, the
author provides updates that reflect helpful new best
practices.
With this handy reference by your side, you'll discover the best
way to make a Google AdWords campaign to work for you!
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