Your cart is empty
Publisher | Oxford University Press Australia |
Author(s) | Jenni Romaniuk / Byron Sharp |
Subtitle | Including Emerging Markets, Services, Durables, B2B and Luxury Brands |
Edition | 2 |
Published | 22nd September 2021 |
Related course codes |
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.