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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Douglas W. Hubbard |
Subtitle | Finding the Value of Intangibles in Business |
Edition | 1 |
Published | 7th March 2014 |
Related course codes |
Finding the Value of Intangibles in Business
The invaluable companion to the new edition of the bestsellingThis companion workbook to the new edition of the insightful and
eloquent How to Measure Anything walks readers through
sample problems and exercises in which they can master and apply
the methods discussed in the book.
The book explains practical methods for measuring a variety of
intangibles, including approaches to measuring customer
satisfaction, organizational flexibility, technology risk,
technology ROI, and other problems in business, government, and
not-for-profits.
Written by recognized expert Douglas Hubbard?creator of
Applied Information Economics?How to Measure Anything
Workbook illustrates how the author has used his approach
across various industries and how any problem, no matter how
difficult, ill defined, or uncertain can lend itself to measurement
using proven methods.