Images of Strategy | Zookal Textbooks | Zookal Textbooks
  • Author(s) Stephen Cummings / David C. Wilson
  • Edition1
  • Published9th May 2003
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780631226109

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.



  • An innovative and multi-functional approach to strategic management.

  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management

  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.

  • Includes case examples to illustrate the chapters.

  • Provides further reading sections and student questions

  • Written by a team of top management scholars with many years of successful MBA teaching experience.


Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Images of Strategy

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  • Author(s) Stephen Cummings / David C. Wilson
  • Edition1
  • Published9th May 2003
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780631226109

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis.



  • An innovative and multi-functional approach to strategic management.

  • Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management

  • Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world.

  • Includes case examples to illustrate the chapters.

  • Provides further reading sections and student questions

  • Written by a team of top management scholars with many years of successful MBA teaching experience.


Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

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