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Innovation Management

Allan Afuah · ISBN 9780195142303
Innovation Management | Zookal Textbooks | Zookal Textbooks
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Publisher Oxford University Press USA
Author(s) Allan Afuah
Subtitle Strategies, Implementation, and Profits
Edition 2
Published 1st September 2003
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Strategies, Implementation, and Profits

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organisational theory, general management and marketing, and strategy literature, Innovation Management, 2ed, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.

Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the ‘who, what, when, and where' of innovation, combining the latest theoretical discussion with abundant examples.

The impact of the public and international sectors is highlighted with chapters on globalisation, innovation in emerging economies, and the role of government in promoting innovation.

The book offers many pedagogical examples, most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. Examples are followed by a list of key terms and questions to stimulate discussion.

Innovation Management 2ed, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

Contents:
I. Fundamentals
Introduction and Overview
Models of Innovation
The Underpinnings of Profits: Assets, Competencies, and Knowledge
Sources and Transfer of Innovation
II. Strategizing
Recognizing the Potential of an Innovation
Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
Choosing a Profit Site: Dynamic Competitive Analysis
Strategic Choice or Environmental Determinism
Identifying Potential Co-competitors
Strategies for Sustaining Profits
III. Implementation and Protection of Profits
Financing Entrepreneurial Activity
Implementation of the Decision to Adopt
IV. Globalization
Globalization for Innovations
Innovating for Emerging Economies
Role of National Governments in Innovation
The Internet: A Case in Technological Change
Strategic Innovation Process
Appendix 1 Standards and Dominant Designs
Appendix 2 Organizational Structures
Appendix 3 Organizational Boundaries
Glossary
Case 1: Netscape Corporation
Index
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